Hello!

I’m Jessica Kalichman, a marketing leader with over a decade of experience building emotionally resonant fashion and consumer brands. I specialize in brand marketing, content production, and PR, creating culturally relevant campaigns that connect storytelling, creators, and commerce.

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Currently, I lead creative marketing at ASTR the Label, overseeing 360° brand strategy across campaign production, e-commerce content, influencer and affiliate marketing, social, and paid media. Previously, I held senior marketing roles at WowWee and Call It Spring (ALDO Group), where I led global launches, brand partnerships, and award-recognized campaigns.